1. PBS is a Brand-Safe, Trusted Environment for Sponsors
How much do you trust each organization?
Source: Marketing & Research Resources, Inc. (M&RR) January 2019
2. Only PBS Delivers Break-Free, Uninterrupted Content
PBS’s uninterrupted content has far fewer commercials, and is a better experience for sponsors and viewers
3. PBS Has No Commercial Clutter
PBS has fewer spots than any other network
Source: Kantar Media, Mon–Sat 8–11p, Sun 7–11p May 2018 (4/30/18–5/27/18).Figures reflect average national commercial minutes & spots per primetime hour. Includes programs that are at least one hour. Includes network promos
4. Ad Engagement is Higher on PBS
Viewers are more likely to pay attention to sponsor messages on PBS
Source: Lightspeed Research/SGPTV Viewer Attitudes & Behaviors Study, March 2018 n=5,105
5. PBS Sponsorships Improve Brand Perception
The PBS "Halo Effect": Viewers believe PBS sponsors have a greater commitment to quality and excellence
Source: Lightspeed Research/SGPTV Viewer Attitudes & Behaviors Study, March 2018 n=5,105
6. PBS Viewers Prefer to Buy from PBS Sponsors
PBS sponsorships turn more viewers into buyers
Source: Lightspeed Research/SGPTV Viewer Attitudes & Behaviors Study, March 2018 n=5,105
7. Parents Say PBS KIDS is Safe and Trusted
Parents know that PBS KIDS is the best choice for their children
Source: Lightspeed Research/SGPTV Viewer Attitudes & Behaviors Study, March 2018
8. Moms are Watching PBS KIDS
Moms watch PBS KIDS, too! Nearly 2/3 of PBS KIDS viewers are 18+.
Source: Nielsen NTI Live+7, Average impressions M–F 6a–5p, A18+ vs. P2-17, 9/25/17–9/30/18 | Source: Nielsen NTI Live+7, Program Reach & Frequency Report (6 minute qualifier) M-F 6a-5p, 10/17-9/18.
9. PBS Delivers a Premium Audience
Reach a valuable audience of affluent, educated, influential consumers
Source: MRI GfK Doublebase 2018, *past 12 months | 2018 Erdos & Morgan Opinion Leaders Study
10. PBS Sponsorships are a Multiplatform Partnership
PBS sponsorships extend reach with linear, digital, events, education outreach and more
