1. PBS is a Brand-Safe, Trusted Environment for Sponsors
How much do you trust each organization?

Source: Marketing & Research Resources, Inc. (M&RR) January 2020 Graph indicates percentage of respondents who answered “a great deal” and “somewhat” on a four-point scale
2. PBS Sponsorships Improve Brand Perception
The PBS "Halo Effect": Viewers believe PBS sponsors have a greater commitment to quality and excellence

Source: KANTAR Media/SGPTV Viewer Attitudes & Behaviors Study, April 27–May 16, 2020. n = 5,455
4. PBS Viewers Prefer to Buy from PBS Sponsors
PBS sponsorships turn more viewers into buyers

Source: KANTAR Media/SGPTV Viewer Attitudes & Behaviors Study, April 27–May 16, 2020. n = 5,455
5. Parents Say PBS KIDS is Safe and Trusted
Parents know that PBS KIDS is the best choice for their children

Source: KANTAR Media/SGPTV Viewer Attitudes & Behaviors Study, April 27–May 16, 2020. n = 5,455
6. PBS Reaches a Diverse Audience of Preschool-age Children
PBS reaches 63% of Black, Asian, Hispanic and Native American preschool-age children.

Source: Nielsen NTI Live+7, Reach & Frequency Report, 10/19-9/20, M–Su 6A-6A, K2–5 Black, Asian, Pacific Islander, Native American, Hispanic, or "Other" combined
7. Moms are Watching PBS KIDS
Moms watch PBS KIDS, too! Over half of PBS KIDS viewers are 18+.

Source: Nielsen NTI Live+7 Average Impressions A18+ vs P2–17, Child Multi Weekly 10/19–9/20 | Nielsen NTI Live+7, NPOWER Reach & Frequency Report 6 minute qualifier, M–F 6a–5p, 10/19–9/20
8. PBS Delivers a Valuable Audience to Sponsors
Reach a valuable audience of affluent, educated, influential consumers

Source: MRI GfK Doublebase 2019 | 2018 Erdos & Morgan Opinion Leaders Study
9. The PBS Audience is Engaged in Their Community
A PBS sponsorship aligns brands with viewers who are making an impact.

Source: MRI GfK Doublebase 2019 (PBS Viewer)
10. PBS Sponsorships are a Multiplatform Partnership
PBS sponsorships extend reach with linear, digital, events, education outreach and more
