1. PBS is a Brand-Safe, Trusted Environment for Sponsors
How much do you trust each organization?
Source: Marketing & Research Resources, Inc. (M&RR) January 2020 Graph indicates percentage of respondents who answered “a great deal” and “somewhat” on a four-point scale
2. PBS Sponsorships Improve Brand Perception
The PBS "Halo Effect": Viewers believe PBS sponsors have a greater commitment to quality and excellence
Source: KANTAR Media/SGPTV Viewer Attitudes & Behaviors Study, April 27–May 16, 2020. n = 5,455
3. PBS Has No Commercial Clutter
PBS has fewer spots than any other network
Source: Kantar Media, Mon–Sun 8p-11p Sept 2019 Figures reflect average national commercial minutes & spots per primetime hour. Includes programs that are at least one hour. Includes network promos
4. PBS Viewers Prefer to Buy from PBS Sponsors
PBS sponsorships turn more viewers into buyers
Source: KANTAR Media/SGPTV Viewer Attitudes & Behaviors Study, April 27–May 16, 2020. n = 5,455
5. Parents Say PBS KIDS is Safe and Trusted
Parents know that PBS KIDS is the best choice for their children
Source: KANTAR Media/SGPTV Viewer Attitudes & Behaviors Study, April 27–May 16, 2020. n = 5,455
6. PBS Reaches a Diverse Audience of Preschool-age Children
PBS reaches 66% of Black, Asian, Hispanic and Native American preschool-age children.
Source: Nielsen NPOWER, 9/24/2018-9/22/2019, L+7 M-Su 6a-6a TP reach, K2-5, 50% unif., 1+min., K2-5 Hispanic, Black, Asian/Pacific-Islander, American/Alaskan Native - combined, All PBS stations, children’s cable TV networks
7. Moms are Watching PBS KIDS
Moms watch PBS KIDS, too! Nearly 2/3 of PBS KIDS viewers are 18+.
Source: Nielsen NTI Live+7, Average Impressions A18+ vs. P2-17, M-F 6a-5p, 10/18-9/19, Reach & Frequency Report 6 minute qualifier, M-F 6a-5p, 10/18-9/19.
8. PBS Delivers a Valuable Audience to Sponsors
Reach a valuable audience of affluent, educated, influential consumers
Source: MRI GfK Doublebase 2019 | 2018 Erdos & Morgan Opinion Leaders Study
9. The PBS Audience is Engaged in Their Community
A PBS sponsorship aligns brands with viewers who are making an impact.
Source: MRI GfK Doublebase 2019 (PBS Viewer)
10. PBS Sponsorships are a Multiplatform Partnership
PBS sponsorships extend reach with linear, digital, events, education outreach and more
