PBS is a Safe, Trusted Environment for Your Brand
How much do you trust each organization?
Source: Marketing & Research Resources, Inc. (M&RR) January 2019
Only PBS Delivers Break-Free, Uninterrupted Programming
PBS’s uninterrupted content has far fewer commercials, and is a better experience for sponsors and viewers
Stand Out from the Commercial Clutter
PBS has fewer spots than any other network
Source: Kantar Media, Mon–Sat 8–11p, Sun 7–11p May 2018 (4/30/18–5/27/18).Figures reflect average national commercial minutes & spots per primetime hour. Includes programs that are at least one hour. Includes network promos
Ad Engagement is Higher on PBS
Viewers are more likely to pay attention to sponsor messages on PBS
Source: Lightspeed Research/SGPTV Viewer Attitudes & Behaviors Study, March 2018 n=5,105
PBS Sponsorships Improve Brand Perception
The PBS "Halo Effect": Viewers believe PBS sponsors have a greater commitment to quality and excellence
Source: Lightspeed Research/SGPTV Viewer Attitudes & Behaviors Study, March 2018 n=5,105
PBS Sponsorships Turn More Viewers Into Buyers
PBS viewers prefer to buy from brands that sponsor PBS
Source: Lightspeed Research/SGPTV Viewer Attitudes & Behaviors Study, March 2018 n=5,105
Parents Support PBS KIDS Sponsors
Parents are more likely to purchase products from PBS KIDS’ sponsors than from advertisers on commercial cable.
Source: Lightspeed Research/SGPTV Viewer Attitudes & Behaviors Study, March 2018 n=950
Reach Moms with a PBS KIDS Sponsorship
Moms watch PBS KIDS, too! Nearly 2/3 of PBS KIDS viewers are 18+.
Source: Nielsen NTI Live+7, Average impressions M–F 6a–5p, A18+ vs. P2-17, 9/25/17–9/30/18 | Source: Nielsen NTI Live+7, Program Reach & Frequency Report (6 minute qualifier) M-F 6a-5p, 10/17-9/18.
Reach a Premium Audience
PBS delivers a premium audience of affluent, educated, influential consumers
Source: MRI GfK Doublebase 2018, *past 12 months | 2018 Erdos & Morgan Opinion Leaders Study
Expand Reach with Multiplatform Sponsor Benefits
Extend broadcast with digital, events and custom benefits
