PBS is a Safe, Trusted Environment for Your Brand
How much do you trust each organization?
Source: Marketing & Research Resources, Inc. (M&RR) January 2018
Only PBS Delivers Break-Free, Uninterrupted Programming
PBS’s uninterrupted content has far fewer commercials, and is a better experience for sponsors and viewers
Stand Out from the Commercial Clutter
PBS has fewer spots than any other network
Source: Kantar Media, Mon-Sat 8-11p, Sun 7-11p October 2017 (9/25/17-10/29/17). Figures reflect average national commercial minutes & spots per primetime hour. Includes programs that are at least one hour. Includes network promos.
Ad Engagement is Higher on PBS
Viewers are more likely to pay attention to sponsor messages on PBS
Source: Lightspeed Research/SGPTV Viewer Attitudes & Behaviors Study, March 2018 n=5,105
PBS Sponsorships Improve Brand Perception
The PBS "Halo Effect": Viewers believe PBS sponsors have a greater commitment to quality and excellence
Source: Lightspeed Research/SGPTV Viewer Attitudes & Behaviors Study, March 2018 n=5,105
PBS Sponsorships Turn More Viewers Into Buyers
PBS viewers prefer to buy from brands that sponsor PBS
Source: Lightspeed Research/SGPTV Viewer Attitudes & Behaviors Study, March 2018 n=5,105
Parents Support PBS KIDS Sponsors
Parents are more likely to purchase products from PBS KIDS’ sponsors than from advertisers on commercial cable.
Source: Lightspeed Research/SGPTV Viewer Attitudes & Behaviors Study, March 2018 n=950
Reach Moms with a PBS KIDS Sponsorship
Moms watch PBS KIDS, too! Nearly half of the PBS KIDS audience is 18+.
Source: Nielsen NTI Live+7 average audience Oct'16-Sept'17. PBS Kids Average audience composition among kids 2–17 and adults 18+ | NTI Live+7 Nielsen National NPOWER Reach & Frequency Report 1min qualifier, M-F 6a-7p, Q2 2017
Reach a Premium Audience
PBS delivers a premium audience of affluent, educated, influential consumers
Source: 2017 Doublebase GfK MRI | 2016 Erdos & Morgan Opinion Leaders Study
Expand Reach with Multiplatform Sponsor Benefits
Extend broadcast with digital, events and custom benefits
