WHY SPONSOR PBS?

1. PBS is a Brand-Safe, Trusted Environment for Sponsors

How much do you trust each organization?

Source: Marketing & Research Resources, Inc. (M&RR) January 2019 Graph indicates percentage of respondents who answered “a great deal” and “somewhat” on a four-point scale

2. Only PBS Delivers Break-Free, Uninterrupted Content

PBS’s uninterrupted content has far fewer commercials, and is a better experience for sponsors and viewers

3. PBS Has No Commercial Clutter

PBS has fewer spots than any other network

Source: Kantar Media, Mon–Sun 8p-11p Sept 2019 Figures reflect average national commercial minutes & spots per primetime hour. Includes programs that are at least one hour. Includes network promos

4. Ad Engagement is Higher on PBS

Viewers are more likely to pay attention to sponsor messages on PBS

Source: Lightspeed Research/SGPTV Viewer Attitudes & Behaviors Study, March 2018 n=5,105

5. PBS Sponsorships Improve Brand Perception

The PBS "Halo Effect": Viewers believe PBS sponsors have a greater commitment to quality and excellence

Source: Lightspeed Research/SGPTV Viewer Attitudes & Behaviors Study, March 2018 2018 n=5,105

6. PBS Viewers Prefer to Buy from PBS Sponsors

PBS sponsorships turn more viewers into buyers

Source: Lightspeed Research/SGPTV Viewer Attitudes & Behaviors Study, March 2018 n=5,105

7. Parents Say PBS KIDS is Safe and Trusted

Parents know that PBS KIDS is the best choice for their children

Source: Lightspeed Research/SGPTV Viewer Attitudes & Behaviors Study, March 2018

8. Moms are Watching PBS KIDS

Moms watch PBS KIDS, too! Nearly 2/3 of PBS KIDS viewers are 18+.

Source: Nielsen NTI Live+7, Average Impressions A18+ vs. P2-17, M-F 6a-5p, 10/18-9/19, Reach & Frequency Report 6 minute qualifier, M-F 6a-5p, 10/18-9/19.

9. PBS Delivers a Premium Audience

Reach a valuable audience of affluent, educated, influential consumers

Source: MRI GfK Doublebase 2019 | 2018 Erdos & Morgan Opinion Leaders Study

10. PBS Sponsorships are a Multiplatform Partnership

PBS sponsorships extend reach with linear, digital, events, education outreach and more

CONTACT US

Contact our sales team to learn how we can work with you to create a PBS sponsorship package that meets your marketing goals.
Call us at 800-886-9364, email us at sgptv@wgbh.org, or fill out the form to get started.

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