Viewers are reacting to the content they find objectionable on television, and are holding both the media platform and the advertisers who support those platforms responsible. But not all age demographics are reacting the same way.
Read the full white paper on Brand Safety Concerns by Demographic:
When it comes to their kids, parents continue to be concerned about screen time. However, parents agree that PBS KIDS continues to be a safe choice for both kids and marketers.
Read the full white paper on the Children's Media Environment: