PBS KIDS is the Smart Choice for Sponsors
Parents trust PBS KIDS: 68% of parents are more likely to buy from our sponsors
Trusted and brand safe
94% of parents say PBS KIDS is a "trusted and safe place for children to watch television"
Parents rate PBS KIDS as the #1 educational media brand
Parents watch PBS KIDS
54% of PBS KIDS viewers are adults 18+
53% of all women 25-49 with kids < 12 watch PBS KIDS
Maximum 3 sponsors
Only two :45 sponsor pods per program
PBS KIDS sponsors own their category
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Source: Lightspeed Research/SGPTV Viewer Attitudes & Behaviors Study, March 2018 | Nielsen NTI Live+7, P2+ audience composition (adults 18+ and kids 2–17) 9/11/17–9/9/18 | Nielsen NTI Live+7 Program Reach & Frequency Report 9/11/17–9/9/18
Photo credits: PBS KIDS and the PBS KIDS logo are registered trademarks of Public Broadcasting Service. Pinkalicious & Peterric: © 2018 WGBH Educational Foundation. All rights reserved. Pinkalicious, Peter & the other Pinkalicious characters and underlying materials (including artwork) are trademarks and copyrights of Victoria Kann. Used with permission. | Arthur : 2018 WGBH Educational Foundation. All rights reserved. "Arthur" & the other Marc Brown ARTHUR characters and underlying materials (including artwork) ™ and © Marc Brown. Used with permission. | Molly of Denali: © 2018 WGBH Educational Foundation | Wild Kratts: Wild Kratts ® © 2018 Kratt Bros. Co. Ltd. / 9 Story Media Group Inc.
Contact our sales team to learn how we can work with you to create a PBS sponsorship package that meets your marketing goals.
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