In the current highly-charged environment, with heightened sensitivities on a broad range of issues, viewers are reacting to content they find objectionable. They are holding both the media platforms and the advertisers who support those platforms responsible, and are acting on their beliefs. But not all age demographics are reacting the same way.
SGPTV partnered with Lightspeed Research to field a comprehensive study to gain insight into attitudes and behaviors with respect to objectionable content, and to learn if the issue of brand safety is perceived differently by demographic segment.
To read the full white paper, click the Download button.