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PBS Viewers Believe Companies That Sponsor PBS Are Committed to Quality & Excellence

How to interpret this graph:

  • 35% of PBS viewers surveyed believe companies that sponsor PBS have a commitment to quality & excellence.
  • 11% of cable viewers surveyed believe companies that advertise on cable networks have a commitment to quality & excellence.
  • 11% of broadcast viewers surveyed believe companies that advertise on broadcast networks have a commitment to quality & excellence.

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*All things being equal. Source: Harris Interactive SGPTV 12/06 Attitudes and Sponsorship Favorability Study of 9,964 adults 18+ Last month viewers of PBS, Broadcast, and Cable Networks