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PBS Viewers Are More Likely to Buy Products and Services from PBS Sponsors
How to interpret this graph:
- 34% of PBS viewers surveyed are more likely to choose to buy a product or service from a PBS sponsor, all things being equal.
- 10% of cable viewers surveyed are more likely to choose to buy a product or service from a cable advertiser, all things being equal.
- 10% of broadcast viewers surveyed are more likely to choose to buy a product or service from a broadcast advertiser, all things being equal.
*All things being equal. Source: Harris Interactive SGPTV 12/06 Attitudes and Sponsorship Favorability Study of 9,964 adults 18+ Last month viewers of PBS, Broadcast, and Cable Networks
