Call us at 1-800-886-9364 for full sponsorship details

View Our Programs

Use the filter tool below to match your target demographic.




Created to help kids learn the fundamentals of reading, Super WHY! uses literacy-based super hero characters to engage children 3-6 years old in the love of reading. Each program begins in Storybook Village, a magical 3D world hidden behind the bookshelves in a children’s library. There, kids meet characters from beloved children’s fairy tales who transform themselves into literacy-powered super heroes. Super WHY! aims to teach critical reading skills such as the alphabet, spelling, pronunciation, writing, phonics and word usage. Sponsorship of Super WHY! on PBS offers multi-platform opportunities for engagement.

On-Air Sponsor Benefits

  • Two 15-second on-air spots per broadcast
  • Airs daily Monday-Friday
  • Clutter-free broadcast environment
  • Category exclusivity

Off-Air Sponsor Benefits

  • Linked logo on the series homepage on PBS KIDS website (
  • Logo on downloadable printables
  • Linked logo at the bottom of every page on the Super WHY! section of PBS Parents website (
  • Special "Corporate Sponsors" page with promotional text and link to sponsor spot and website in “About the Program” section (
  • Drop down linked logo on full episodes of Super WHY! on PBS KIDS video player
  • Use of Super WHY! tune-in logo for sponsor packaging, promotional items, etc.
  • Use of Super WHY! artwork for 90-day licensing promotion
  • Access to Super WHY! walk-around character for use at corporate events and retail locations.
  • Acknowledgement on new Super WHY! DVDs created during the sponsorship term
Key Demographics

w/Kids <3

w/Kids 2-5

w/Kids <12





  • Education