Created to help kids learn the fundamentals of reading, Super WHY! uses literacy-based super hero characters to engage children 3-6 years old in the love of reading. Each program begins in Storybook Village, a magical 3D world hidden behind the bookshelves in a children’s library. There, kids meet characters from beloved children’s fairy tales who transform themselves into literacy-powered super heroes. Super WHY! aims to teach critical reading skills such as the alphabet, spelling, pronunciation, writing, phonics and word usage. Sponsorship of Super WHY! on PBS offers multi-platform opportunities for engagement.