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Created to help kids learn the fundamentals of reading, Super WHY! uses literacy-based super hero characters to engage children 3-6 years old in the love of reading. Each program begins in Storybook Village, a magical 3D world hidden behind the bookshelves in a children’s library. There, kids meet characters from beloved children’s fairy tales who transform themselves into literacy-powered super heroes. Super WHY! aims to teach critical reading skills such as the alphabet, spelling, pronunciation, writing, phonics and word usage. Sponsorship of Super WHY! on PBS offers multi-platform opportunities for engagement.

On-Air Sponsor Benefits

  • Two 15-second on-air spots per broadcast
  • Airs daily Monday-Friday
  • Clutter-free broadcast environment
  • Category exclusivity

Off-Air Sponsor Benefits

  • Linked logo on the series homepage on PBS KIDS website
  • Custom bridge page with sponsor branded message targeting parents that launches when a visitor clicks on a sponsorship element
  • Logo on select downloadable activity & educational printables designed for parents, teachers and kids
  • Display ad on Super WHY! section of the PBS Parents website (available for purchase)
  • Linked logo at the bottom of every page on the Super WHY! section of PBS Parents website
  • Special "Corporate Sponsors" page with promotional text and link to sponsor spot and website on Super WHY! section of PBS Parents
  • Drop down linked logo on full episodes of Super WHY! on PBS KIDS video player
  • Specially designed Super WHY! "proud sponsor" tune-in logo available for sponsor packaging, promotional items, etc.
  • Opportunity to use Super WHY! artwork for 90-day on-pack, point-of-purchase, custom product development, etc. (pending series approval)
  • Access to Super WHY! walk-around character for use at corporate events and retail locations
  • Recognition on educational materials developed by Super WHY! during sponsorship term
  • Opportunity to post Super WHY! educational outreach guides on sponsor's website
Key Demographics

w/Kids <3

w/Kids 2-5

w/Kids <12





  • Education