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From the legendary Jim Henson Company, Dinosaur Train is an animated series for 3-6 year olds that encourages basic scientific thinking skills as kids learn about life science, natural history and paleontology. Each half hour episode features Buddy, an adorable preschool age Tyrannosaurus Rex, and his adoptive Pteranodon family as they board the Dinosaur Train and embark on whimsical voyages through jungles, swamps, volcanoes and oceans. Sponsorship of Dinosaur Train on PBS offers multi-platform opportunities for engagement.

On-Air Sponsor Benefits

  • Two 15-second on-air spots per broadcast
  • Airs daily Monday-Friday
  • Clutter-free broadcast environment
  • Category exclusivity

Off-Air Sponsor Benefits

  • Linked logo on the series homepage of PBS KIDS
  • Custom bridge page with sponsor branded message targeting parents that launches when a visitor clicks on a sponsorship element
  • Logo on select downloadable activity & educational printables designed for parents, teachers and kids
  • Display ad on Dinosaur Train section of the PBS Parents website (available for purchase)
  • Linked logo at the bottom of every page on the Dinosaur Train section of PBS Parents website
  • Special "Corporate Sponsors" page with promotional text and link to sponsor spot and website
  • Drop down linked logo on full episodes of Dinosaur Train on PBS KIDS video player
  • Visibility across Dinosaur Train's social media pages
  • Dinosaur Train will share sponsor posts and/or post sponsor mentions on wall, depending on relevant content and frequency
  • Specially designed Dinosaur Train "proud sponsor" tune-in logo available for sponsor packaging, promotional items, etc.
  • Opportunity to use select Dinosaur Train artwork for 90-days, not-for-sale items only (pending series approval)
  • Access to Dinosaur Train walk-around character for use at corporate events or retail locations
  • Opportunity for sponsors to be included in promotions surrounding tentpole episodes (events, blogger outreach, local PBS station events, logo on promotional materials, press materials)
  • Sponsor spot on series DVDs created during sponsorship term (Sponsors are responsible for clearing rights in perpetuity)
  • Sponsor visibility on Dinosaur Train educational materials created during sponsorship term; custom outreach program can be created that aligns Dinosaur Train natural science mission with sponsor's corporate initiatives
  • Opportunity to visit the Dinosaur Train production lot in Los Angeles (Sponsor responsible for travel costs)
Key Demographics

w/Kids <3

w/Kids 2-5

w/Kids <12





  • Education
  • Science