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From the legendary Jim Henson Company, Dinosaur Train is an animated series for 3-6 year olds that encourages basic scientific thinking skills as kids learn about life science, natural history and paleontology. Each half hour episode features Buddy, an adorable preschool age Tyrannosaurus Rex, and his adoptive Pteranodon family as they board the Dinosaur Train and embark on whimsical voyages through jungles, swamps, volcanoes and oceans. Sponsorship of Dinosaur Train on PBS offers multi-platform opportunities for engagement.

On-Air Sponsor Benefits

  • Two 15-second on-air spots per broadcast
  • Airs daily Monday-Friday
  • Clutter-free broadcast environment
  • Category exclusivity

Off-Air Sponsor Benefits

  • Linked logo on the series homepage of PBS KIDS (pbskids.org/dinosaurtrain)
  • Logo on downloadable printables
  • Linked logo at the bottom of every page on the Dinosaur Train section of PBS Parents website (pbs.org/parents/dinosaurtrain)
  • Drop down linked logo on full episodes of Dinosaur Train on PBS KIDS video player
  • Visibility across Dinosaur Train's social media pages
  • Use of Dinosaur Train tune-in logo for sponsor packaging, promotional items, etc.
  • Use of Dinosaur Train artwork for 90-day licensing promotion
  • Acknowledgement on new Dinosaur Train DVDs created during sponsorship term
  • Sponsor spots on series DVDs created during sponsorship term (Sponsors are responsible for clearing rights in perpetuity)
Genre
Kids
Key Demographics

w/Kids <3

w/Kids 2-5

w/Kids <12

2-5

2-11

6-11

6-8

Topics
  • Education
  • Science