Children of all ages are captivated by the adventures of eight-year-old Arthur the aardvark and his friends. This daily program is one of the top-rated series for kids 6–8 on PBS. Arthur is a hit with parents, as well, who encourage viewing because of the show's focus on encouraging positive social skills. As a sponsor, benefit from an association with this timeless and award-winning children's series. Sponsorship of Arthur on PBS offers multi-platform opportunities for engagement.