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Children of all ages are captivated by the adventures of eight-year-old Arthur the aardvark and his friends. This daily program is one of the top-rated series for kids 6–8 on PBS. Arthur is a hit with parents, as well, who encourage viewing because of the show's focus on encouraging positive social skills. As a sponsor, benefit from an association with this timeless and award-winning children's series. Sponsorship of Arthur on PBS offers multi-platform opportunities for engagement.

On-Air Sponsor Benefits

  • Two 15-second on-air spots per broadcast
  • Airs daily Monday-Friday
  • Clutter-free broadcast environment
  • Category exclusivity

Off-Air Sponsor Benefits

  • Linked logo on the series homepage on PBS KIDS website
  • Custom bridge page with sponsor branded message targeting parents that launches when a visitor clicks on a sponsorship element
  • Logo on select downloadable activity & educational printables designed for parents, teachers and kids
  • Display ad on Arthur section of the PBS Parents website (available for purchase)
  • Linked logo at the bottom of every page on the Arthur section of PBS Parents website
  • Special "Corporate Sponsors" page with promotional text and link to sponsor spot and website on Arthur section of PBS Parents
  • Drop down linked logo on full episodes of Arthur on PBS KIDS video player
  • Visibility across Arthur's social media pages
  • Arthur will share sponsor posts and/or post sponsor mentions on wall, depending on relevant content and frequency
  • Specially designed Arthur "proud sponsor" tune-in logo for sponsor packaging, promotional items, etc.
  • Opportunity to use select Arthur artwork for 90-day on-pack or point-of-purchase promotions
  • Access to Arthur walk-around character for use at corporate events and retail locations
  • Acknowledgement on new Arthur DVDs created during the sponsorship term
Key Demographics

w/Kids <3

w/Kids 2-5

w/Kids <12





  • Education
  • Science