On-air benefits

• TV: Three 30-second on-air spots per broadcast (six spots total); airs during primetime
• Clutter-free broadcast environment
• Category exclusivity
• Radio: Two 10-second spots air during special public radio documentary

Off-air benefits

• Latin Music USA Web site: Linked logo and skyscraper ads on series Web site; acknowledgment on 48 podcasts
• Special events for your key clients and VIPs
• National PBS Outreach: Recognition at PBS station events in your key markets
• Special events: Recognition at two, high-profile Washington, DC events
• Advertising/promotion: Credit in all publicity materials
• People en Español:
  • Print: Four-page, double gatefold advertising section in December 2008/January 2009 special “Estrellas del Año” edition; listing in magazine’s advertisers’ promotional page
  • Web: Leaderboards, rectangles and skyscraper ads throughout People en Español.com’s “Best of 2008” section and the site’s Premium Channels; video placement with 15-second spot prior to video start, plus leaderboard and rectangle ads post-video; homepage roadblocks
  • Acknowledgment in El Boletin e-newsletter (10,000+ subscribers)
  • FIESTA: Presenting Sponsor status/recognition at September 2008 festival in New York’s Central Park (20,000 attendees); category exclusivity and on-site branded activity area