On-air benefits

• Two 15- or 30-second on-air spots per broadcast (76 spots total); airs Monday, 8 pm
• Clutter-free broadcast environment
• On-air spots appear in video-on-demand episodes in several markets

Off-air benefits

• Direct contact with fans/customers at live tapings in six U.S. cities during summer 2010. Opportunity for product sampling, product display and gathering names for your database
• Linked logo and skyscraper ads on series Web site; recognition in series e-newsletters and streamed videos
• Special events for your customers, employees, and VIPs
• Recognition at PBS station events in your key markets